Course Descriptions

Course Description MARKETING

MKT 301 PRINCIPLES OF MARKETING

Credits: 3(3,0,0) Prerequisite: BUS 01

This course surveys marketing activities and the decisions affecting them in consumer, industrial, and international markets. Marketing planning and decision making are examined from firms' and consumers' points of view. Topics covered include: the marketing concept and its company- wide implications and integration of marketing with other functions. Also covered are activities of marketing research– identification of marketing opportunities, development of marketing mix strategies (e.g. decisions concerning pricing, distribution, promotion and product design). Marketing systems views in terms of both public and private policy. Are also discussed. This course is a prerequisite to all higher marketing courses.
MKT 305 PRINCIPLES OF MARKETING FOR MMGD
MKT 310 CONSUMER BEHAVIOR
MKT 320 PROMOTION MANAGEMENT
MKT 330 PROFESSIONAL SELLING AND SALES MANAGEMENT
MKT 340 MARKETING CHANNELS
MKT 350 MARKETING RESEARCH
MKT 360 RETAIL MANAGEMENT
MKT 370 BUSINESS-TO-BUSINESS MARKETING
MKT 410 GLOBAL MARKETING
MKT 420 DIRECT MARKETING
MKT 430 MARKETING ON THE INTERNET
MKT 440 SERVICE MARKETING
MKT 450 MARKETING IN NON-PROFIT ORGANIZATIONS
MKT 460 EXPORT MARKETING AND MANAGEMENT
MKT 470 STRATEGIC MARKETING
MKT 490 INTERNSHIP IN MARKETING
MKT 492 CO-OP [COOPERATIVE EDUCATION]
MKT 499 SENIOR PROJECT IN MARKETING