1.1 Plans, organizes, directs and administers all Public Relations and Media Center and programs in line with the institutional vision, mission, and values of PSU;
1.2 Collaborates with all Department Chairs, Directors, and the Public Relations Committee to enhance the image of PSU;
1.3 Establishes short to long-range strategic plan, goals, objectives, and measures of accomplishments of the Public Relations and Media Center based on recognized standards;
1.4 Conducts study and plans to effectively fill present and future marketing/public relations gaps;
1.5 Organizes Public Relations and Media Center Services presentations at the end of each session.