PSU Faculty Profiles


Eng. Mohamed AbdulMalik

Dr. Abdul Rahim Abu Bakar

Associate Professor

Business Administration - Marketing - CBA


College of Business Administration 8926 aabubakar@psu.edu.sa

RECENT COURSES

MKT470

Strategic Marketing

BUS505

Introduction to Business - Foundation

BUS101

Introduction to Business

MKT350

Marketing Research

MKT530

Marketing Management

BUS201

Organizational Behavior

BUS351

International Business

ELE110

Entrepreneurship

MKT440

Service Marketing

MKT340

Marketing Channels

MKT301

Principles of Marketing

MKT410

Global Marketing

MKT538

Strategic Marketing

MKT430

Marketing on the Internet

SEMESTER COURSES

MKT470

Strategic Marketing

MKT340

Marketing Channels

MKT301

Principles of Marketing

EDUCATION

BACHELOR / 1993

Oklahoma State University Stillwater, Oklahoma , United States of America

MASTER / 1995

Cardiff University Cardiff, Wales , Britain

DOCTORATE / 2004

Aston University Birmingham , Britain

EXPERIENCE

1996 - 2009

Alor Setar

Senior Lecturer

09/25/1996 - 05/25/2009 Universiti Utara Malaysia Alor Setar,Malaysia

2009 - 2011

Madinah

Assistant Professor

09/25/2009 - 05/25/2011 Taibah University Madinah,Saudi Arabia

2011 - 2020

Riyadh

Associate Professor

09/18/2011 - 03/19/2020 Prince Sultan University Riyadh,Saudi Arabia

PROFESSIONAL SOCIETY

Marketing in Asia Group Scholar

New Zealand

PUBLICATIONS

2024-01-01

journal

Hamad Mohamed Almheiri Almheiri H.M.,Syed Zamberi Ahmad Ahmad S.Z.,Abdul Rahim Abu Bakar Abu Bakar A.R.,Khalizani Khalid Khalid K.

Journal of Modelling in Management 2024-01-01,
Artificial intelligence capabilities, dynamic capabilities and organizational creativity: contributing factors to the United Arab Emirates Government’s organizational performance

2024-01-01

journal

Alyaa Adel Abdelsalam Ibrahim Ibrahim A.A.A.,Abdul Rahim Abu Bakar Abu Bakar A.R.,Syed Zamberi Ahmad Ahmad S.Z.

Journal of Internet Commerce 2024-01-01,
Exploring the Relationship between Big Data Analytics Capability and Organization’s Strategic Intent: Mediating Role of Environmental Scanning

2023-01-27

journal

Dilnaz Muneeb Muneeb D.,Syed Zamberi Ahmad Ahmad S.Z.,Abdul Rahim Abu Bakar Abu Bakar A.R.,Shehnaz Tehseen Tehseen S.

Journal of Enterprise Information Management 2023-01-27,
Empowering resources recombination through dynamic capabilities of an enterprise

2023-01-01

journal

Mariam Al Dhaheri Al Dhaheri M.,Syed Zamberi Ahmad Ahmad S.Z.,Abdul Rahim Abu Bakar Abu Bakar A.R.,Avraam Papastathopoulos Papastathopoulos A.

Journal of Asia Business Studies 2023-01-01,
Dynamic capabilities and SMEs competitiveness: the moderating effect of market turbulence

2023-01-01

journal

Mohd Farid Shamsudin Shamsudin M.F.,Abdul Rahim Abu Bakar Abu Bakar A.R.,Fariza Hashim Hashim F.

Global Business and Organizational Excellence 2023-01-01,
Understanding passengers’ satisfaction and loyalty towards ridesharing services

2021-12-01

journal

Sara Amin Tagelsir Abdelrahman Abdelrahman S.A.T.,Md. Yusof Ismail Ismail M.Y.,Noor Azlinna Azizan Azizan N.A.,Abdul Rahim Abu Bakar Abu Bakar A.R.,Amjad M. Khalili Khalili A.M.,Shahryar Sorooshian Sorooshian S.

Quality - Access to Success 2021-12-01,
Relationship Between Business Sustainability and Management Innovation

2020-07-04

journal

Mana Khalifa Almheiri Almheiri M.K.,Syed Zamberi Ahmad Ahmad S.Z.,Abdul Rahim Abu Bakar Abu Bakar A.R.

Emerald Emerging Markets Case Studies 2020-07-04,
Battle of the glitters in the United Arab Emirates

2019-07-01

journal

Abdul Rahim Abu Bakar Abu Bakar A.R.,Syed Zamberi Ahmad Ahmad S.Z.,Norita Ahmad Ahmad N.

Global Business and Organizational Excellence 2019-07-01,
SME social media use: A study of predictive factors in the United Arab Emirates

2019-01-04

journal

Syed Zamberi Ahmad Ahmad S.Z.,Abdul Rahim Abu Bakar Abu Bakar A.R.,Norita Ahmad Ahmad N.

International Journal of Entrepreneurial Behaviour and Research 2019-01-04,
Social media adoption and its impact on firm performance: the case of the UAE

2019-01-01

journal

Norazila Othman Othman N.,Mohd Zarhamdy Md Zain Md Zain M.Z.,Iskandar Shah Ishak Ishak I.S.,Abdul Rahim Abu Bakar Abu Bakar A.R.,Mastura Ab Wahid Wahid M.A.,Maziah Mohamad Mohamad M.

Indonesian Journal of Electrical Engineering and Computer Science 2019-01-01,
A colour recognition device for the visually disabled people

2018-06-04

journal

Adel AlSharji AlSharji A.,Syed Zamberi Ahmad Ahmad S.Z.,Abdul Rahim Abu Bakar Abu Bakar A.R.

Journal of Entrepreneurship in Emerging Economies 2018-06-04,
Understanding social media adoption in SMEs: Empirical evidence from the United Arab Emirates

2018-04-01

journal

Syed Zamberi Ahmad Ahmad S.Z.,Norita Ahmad Ahmad N.,Abdul Rahim Abu Bakar Abu Bakar A.R.

Telematics and Informatics 2018-04-01,
Reflections of entrepreneurs of small and medium-sized enterprises concerning the adoption of social media and its impact on performance outcomes: Evidence from the UAE

2018-03-01

journal

Syed Zamberi Ahmad Ahmad S.Z.,Abdul Rahim Abu Bakar Abu Bakar A.R.,Norita Ahmad Ahmad N.

International Journal of Management Education 2018-03-01,
An evaluation of teaching methods of entrepreneurship in hospitality and tourism programs

2017-01-01

journal

Abdul Rahim Abu Bakar Abu Bakar A.R.,Syed Zamberi Ahmad Ahmad S.Z.,Norman S. Wright Wright N.S.,Hazbo Skoko Skoko H.

Journal of Entrepreneurship in Emerging Economies 2017-01-01,
The propensity to business startup: Evidence from Global Entrepreneurship Monitor (GEM) data in Saudi Arabia

2015-10-02

journal

Syed Zamberi Ahmad Ahmad S.Z.,Abdul Rahim Abu Bakar Abu Bakar A.R.,Tengku Mohamed Faziharudean Faziharudean T.M.,Khairul Anwar Mohamad Zaki Mohamad Zaki K.A.

Information Technology for Development 2015-10-02,
An Empirical Study of Factors Affecting e-Commerce Adoption among Small- and Medium-Sized Enterprises in a Developing Country: Evidence from Malaysia

2015-04-03

journal

Abdul Rahim Abu Bakar Abu Bakar A.R.,Zafar U. Ahmed Ahmed Z.U.

Journal of Transnational Management 2015-04-03,
Technology Motivation in E-Marketing Adoption Among Malaysian Manufacturers

2014-01-01

conference

Abdul Rahim Abu Bakar Bakar A.R.A.,Asmat Nizam Abdul Talib Talib A.N.A.,Fariza Hashim Hashim F.

Journal for Global Business Advancement 2014-01-01,
Restoring service quality, satisfaction and loyalty in higher education institutions through market orientation

2013-10-28

journal

Toseef Azid Azid T.,Adnan M.-S. Alamasi Alamasi A.M.-S.,Abdul Rahim Abubakar Abubakar A.R.

Humanomics 2013-10-28,
Labor market in the environment of Tawhidi methodology

2013-01-01

journal

Abdul Rahim Abu Bakar Abu Bakar A.R.,Asmat Nizam Abdul Talib Abdul Talib A.N.

Gadjah Mada International Journal of Business 2013-01-01,
A case study of an internationalization process of a private Higher Education institution in Malaysia

2011-01-01

journal

Abdul Rahim Abu Bakar Abu Bakar A.R.,Fariza Hashim Hashim F.

Emerald Emerging Markets Case Studies 2011-01-01,
What's cooking? Indonesia's kerosene to LPG conversion program

2011-01-01

journal

Abdul Rahim Abu Bakar Abu Bakar A.R.,Fariza Hashim Hashim F.

Emerald Emerging Markets Case Studies 2011-01-01,
Dream or doom dome?

2009-01-01

journal

Fariza Hashim Hashim F.,Abdul Rahim Abu Bakar Bakar A.R.A.

Journal for Global Business Advancement 2009-01-01,
Knowledge acquisition and its determinants: Malaysian international alliance experience

INTERESTS

Adoption and diffusion of technology strategic marketing and firm competitive positioning service marketing entrepreneurship and ethics