Students of the ID212 Commercial Design Studio recently took part in an international design competition organized by PAVE Global in collaboration with Ulta Beauty. The challenge invited participants to reimagine one of Ulta Beauty’s retail locations, focusing on innovative and customer-centered cosmetic retail experiences.
Competing against students and professional designers from around the globe, the ID212 students demonstrated their creativity, design thinking, and commercial sensibilities. While the team did not secure a winning spot this year, the experience provided invaluable insight into the global design arena and retail innovation.
The project stands as a testament to the students’ dedication and growing ability to design for real-world commercial settings.