BA in Bachelor of Arts in Language & Media
Program Vision
The Bachelor of Arts in Language & Media program aims to be a regional leader in the integration of language, media, and communication, preparing students to excel as global communicators and critical thinkers. By combining academic excellence, creativity and cultural awareness with innovative approaches, the program supports the university’s mission to provide world-class education in the Middle East.
Program Mission
The mission of the Bachelor of Arts in Language & Media program is to empower students with the knowledge, skills, and values essential for excellence in language and its use in the media, promoting sustainability, to pursue professional careers and postgraduate studies. Additionally, the program utilizes AI to enhance digital communication strategies while maintaining ethical standards, preparing graduates to excel as effective global communicators and critical thinkers in the evolving language and media landscape, bridging human ingenuity with technology
Program Objectives
Goal 1: Develop students' linguistic and digital proficiencies, enabling them to effectively communicate across diverse media forms and contexts. (Cultivate Proficiency)
Goal 1: Develop students' linguistic and digital proficiencies, enabling them to effectively communicate across diverse media forms and contexts. (Cultivate Proficiency)
Goal 2: Foster analytical and critical thinking skills, empowering students to apply these competencies in the creation of media content. (Promote Critical Thinking)
Goal 3: Equip students with a strong foundation in media and AI technologies and digital literacy, encompassing the utilization of software and hardware tools for both media production and analysis. (Enhance Technological Literacy)
Goal 4: Provide students with enriching opportunities for research, internships, and community engagement, allowing them to apply their acquired skills and knowledge to real-world challenges and opportunities. (Facilitate Experiential Learning)
Goal 4: Provide students with enriching opportunities for research, internships, and community engagement, allowing them to apply their acquired skills and knowledge to real-world challenges and opportunities. (Facilitate Experiential Learning)