Institutional Communication Department
An effective media and communication system that enhances the university’s identity and achieves its goals, following a professional approach based on impact and sustainability.
As part of Prince Sultan University's strategic plan for the period 2024–2030, the institutional and media communication system aims to enhance the effectiveness of media engagement, preserve the university’s distinguished public image, and strengthen relationships with media channels and target audiences. This approach aligns with local and institutional media developments by conducting an in-depth situational analysis to define strategic communication goals, propose initiatives to achieve them, develop clear performance indicators, and set content priorities, target categories, and communication mechanisms with various audiences and media outlets—all in line with the objectives of Saudi Vision 2030.
Read MoreVision
Mission
Values
- Transparency: We embrace clarity in our messages and communication with all stakeholders.
- Professionalism: We adhere to the highest standards in content production and initiative execution.
- Innovation: We foster creative thinking and adopt modern communication tools.
- Sustainability: We ensure enduring impact and long-term added value.
- Engagement: We actively open communication channels with our internal and external audiences.
- Belonging: We reflect the university’s spirit and values in everything we deliver.
Quality
The department strives for excellence in service delivery and aims to elevate performance to a global standard that meets quality requirements and stakeholders’ expectations. It also pledges to effectively implement, maintain, regularly review, and evaluate the system to ensure continuous improvement.
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