On the 15th of November 2021, Dr. Demah Alfakhri invited the
guest speaker Ms.Hetaf Alromeh, the co-founder and
director of Ghelaf marketing agency to the MKT530 MBA class. The session name
was “How Marketing agencies work? The benefits of hiring local
agencies”. Ms. Hetaf was very engaging and the session was very interactive. The
focus was on the daily practices and challenges of marketing agencies and the
importance of localization and understanding the culture, especially with
the noticeable growth of local marketing agencies. The speaker finished up the
session with an open discussion about the new trends and recommendations
in the marketing field. Overall, it was an inspiring and fun session. Students really
enjoyed and appreciated the session and the presenter.