RECENT COURSES
MKT460
Export Marketing and Management
MKT340
Marketing Channels
MKT470
Strategic Marketing
MKT410
Global Marketing
MKT330
Professional Selling and Sales Management
MKT430
Marketing on the Internet
MKT370
Business-to-Business Marketing
MKT420
Direct Marketing
MKT320
Promotion Management
ELE109
Public Relations
MKT310
Consumer Behavior
MKT450
Marketing in Non-Profit Organizations
MKT301
Principles of Marketing
MKT492
COOP IN MARKETING
MKT440
Service Marketing
MKT350
Marketing Research
SEMESTER COURSES
MKT430
Marketing on the Internet
MKT492
COOP IN MARKETING
EDUCATION
BACHELOR / 1998
Applied Science University Amman , Jordan
MASTER / 2003
University of Malaga Malaga , Spain
DOCTORATE / 2006
University of Malaga Malaga , Spain
EXPERIENCE
2007 - 2009
Amman
Chair, Department of Marketing
09/02/2007 - 08/31/2009 Al-Ahliyya Amman University Amman,Jordan
2013 - 2017
Riyadh
Chair, Department of Marketing
09/01/2013 - 08/31/2017 Prince Sultan University Riyadh,Saudi Arabia
2017 - 2021
Amman
Vice-Dean for Q.A & Accreditation at the AAU Business School
10/01/2017 - 08/31/2021 Al-Ahliyya Amman University Amman,Jordan
2021 - 2024
Riyadh
Chair, Department of Marketing
09/01/2021 - 08/30/2024 Prince Sultan University Riyadh,Saudi Arabia
PROFESSIONAL SOCIETY
ARAB TRAINERS UNION (AUT)
JORDAN
ARAB ORGANIZATION FOR QUALITY ASSURANCE IN EDUCATION (AROQA)
JORDAN- League of Arab States
PUBLICATIONS
2024-09-01
journal
Syed Shah Alam Alam S.S.,Mohammad Masukujjaman Masukujjaman M.,Mst. Nilufar Ahsan Ahsan M.N.,Husam Ahmad Kokash Kokash H.A.
Circular Economy and Sustainability 2024-09-01,
Circular Economy Practices and Sustainable Performance of the Textile and Apparel Industry: The Roles of Corporate Environmental Ethics and Green Self-efficacy
2024-08-01
other
Syed Shah Alam Shah Alam S.,Saif Ahmed Ahmed S.,Husam Ahmad Kokash Kokash H.A.
Education and Information Technologies 2024-08-01,
Correction to: Interplay of perceived organizational and external e-readiness in the adoption and integration of augmented reality and virtual reality technologies in Malaysian higher education institutions (Education and Information Technologies, (2024), 29, 11, (13735-13761), 10.1007/s10639-023-12428-7)
2024-08-01
journal
Syed Shah Alam Alam S.S.,Saif Ahmed Ahmed S.,Husam Ahmad Kokash Kokash H.A.
Education and Information Technologies 2024-08-01,
Interplay of perceived organizational and external e-readiness in the adoption and integration of augmented reality and virtual reality technologies in Malaysian higher education institutions
2024-06-01
journal
Syed Shah Alam Alam S.S.,Mohammad Masukujjaman Masukujjaman M.,Saif Ahmed Ahmed S.,Husam Ahmad Kokash Kokash H.A.,Amira Khattak Khattak A.
Circular Economy and Sustainability 2024-06-01,
Towards a Circular Economy: Cleaner Production Technology Adoption Among Small and Medium Enterprises in an Emerging Economy
2024-05-01
journal
Syed Shah Alam Shah Alam S.,Saif Ahmed Ahmed S.,Husam Ahmad Kokash Ahmad Kokash H.,Md. Shahed Mahmud Shahed Mahmud M.,Sadia Zafrin Sharnali Zafrin Sharnali S.
Electronic Commerce Research and Applications 2024-05-01,
Utility and hedonic perception- Customers’ intention towards using of QR codes in mobile payment of Generation Y and Generation Z
2024-03-01
journal
Syed Shah Alam Alam S.S.,Mohammad Masukujjaman Masukujjaman M.,Husam Ahmad Kokash Kokash H.A.,Nik Mohd Hazrul Nik Hashim Hashim N.M.H.N.
Journal of Remanufacturing 2024-03-01,
Application of TPB-SOR theory on remanufactured product buying intention among Malaysian consumers: mediation of TPB constructs and functional value
2024-01-01
other
Syed Shah Alam Alam S.S.,Mohammad Masukujjaman Masukujjaman M.,Husam Ahmad Kokash Kokash H.A.,Nik Mohd Hazrul Nik Hashim Hashim N.M.H.N.
Journal of Remanufacturing 2024-01-01,
Correction to: Application of TPB-SOR theory on remanufactured product buying intention among Malaysian consumers: mediation of TPB constructs and functional value (Journal of Remanufacturing, (2024), 14, 1, (125-154), 10.1007/s13243-024-00136-5)
2024-01-01
journal
Syed Alam Alam S.,Siti Abdullah Abdullah S.,Husam Kokash Kokash H.,Saif Ahmed Ahmed S.,Nor Omar Omar N.
Journal of Decision Systems 2024-01-01,
Consumer’s acceptance of retail service robots: mediating role of pleasure and arousal
2024-01-01
journal
Husam Ahmad Kokash Kokash H.A.,Syed Shah Alam Shah Alam S.,Saif Ahmed Ahmed S.,Amira Naqeeb Khattak Khattak A.N.,Beenish Tariq Tariq B.
Journal of Quality Assurance in Hospitality and Tourism 2024-01-01,
Using Virtual Reality in Tourism Destination Decision: A Young Saudi Tourists’ Perspective with Habit is a Mediator
2023-03-01
journal
Ahmad Al Adwan Al Adwan A.,Husam Kokash Kokash H.,Raed Al Adwan Al Adwan R.,Amira Khattak Khattak A.
International Journal of Data and Network Science 2023-03-01,
Data analytics in digital marketing for tracking the effectiveness of campaigns and inform strategy
2023-01-01
journal
Maen F. Nsour Nsour M.F.,Samer A.M. AL-Rjoub AL-Rjoub S.A.M.,Mohammad Tayeh Tayeh M.,Husam Kokash Kokash H.
Insurance Markets and Companies 2023-01-01,
Factors and issues affecting electronic insurance adoption in an emerging market
2021-01-01
journal
Rasha Qawasmeh Qawasmeh R.,Husam Kokash Kokash H.,Jamal Ahmed Al-Douri Al-Douri J.A.
Journal of Legal, Ethical and Regulatory Issues 2021-01-01,
Effect of destination brand quality on students’ decision on determining a country of their study: A case of international students at Jordanian Private Universities
2020-01-01
journal
Ahmad Samed Al-Adwan Al-Adwan A.S.,Husam Kokash Kokash H.,Ahmad Al Adwan Al Adwan A.,Alaa Alhorani Alhorani A.,Husam Yaseen Yaseen H.
International Journal of Electronic Marketing and Retailing 2020-01-01,
Building customer loyalty in online shopping: The role of online trust, online satisfaction and electronic word of mouth
2019-05-01
journal
Ahmad Samed Al-Adwan Al-Adwan A.S.,Husam Kokash Kokash H.
Journal of Theoretical and Applied Electronic Commerce Research 2019-05-01,
The driving forces of facebook social commerce
2016-02-08
journal
Patricia P. Iglesias-Sánchez Iglesias-Sanchez P.P.,Carmen Jambrino-Maldonado Jambrino-Maldonado C.,Antonio Peñafiel Velasco Velasco A.P.,Husam Kokash Kokash H.
Education and Training 2016-02-08,
Impact of entrepreneurship programmes on university students