PSU Faculty Profiles


Eng. Mohamed AbdulMalik

Dr. Husam Ahmad Kokash

Chair, Dept. of Marketing

Business Administration - Marketing - CBA


College of Business Administration 8978 hkokash@psu.edu.sa

RECENT COURSES

MKT460

Export Marketing and Management

MKT340

Marketing Channels

MKT470

Strategic Marketing

MKT410

Global Marketing

MKT330

Professional Selling and Sales Management

MKT430

Marketing on the Internet

MKT370

Business-to-Business Marketing

MKT420

Direct Marketing

MKT320

Promotion Management

ELE109

Public Relations

MKT310

Consumer Behavior

MKT450

Marketing in Non-Profit Organizations

MKT301

Principles of Marketing

MKT492

COOP IN MARKETING

MKT440

Service Marketing

MKT350

Marketing Research

SEMESTER COURSES

MKT430

Marketing on the Internet

MKT492

COOP IN MARKETING

EDUCATION

BACHELOR / 1998

Applied Science University Amman , Jordan

MASTER / 2003

University of Malaga Malaga , Spain

DOCTORATE / 2006

University of Malaga Malaga , Spain

EXPERIENCE

2007 - 2009

Amman

Chair, Department of Marketing

09/02/2007 - 08/31/2009 Al-Ahliyya Amman University Amman,Jordan

2013 - 2017

Riyadh

Chair, Department of Marketing

09/01/2013 - 08/31/2017 Prince Sultan University Riyadh,Saudi Arabia

2017 - 2021

Amman

Vice-Dean for Q.A & Accreditation at the AAU Business School

10/01/2017 - 08/31/2021 Al-Ahliyya Amman University Amman,Jordan

2021 - 2024

Riyadh

Chair, Department of Marketing

09/01/2021 - 08/30/2024 Prince Sultan University Riyadh,Saudi Arabia

PROFESSIONAL SOCIETY

ARAB TRAINERS UNION (AUT)

JORDAN

ARAB ORGANIZATION FOR QUALITY ASSURANCE IN EDUCATION (AROQA)

JORDAN- League of Arab States

PUBLICATIONS

2024-09-01

journal

Syed Shah Alam Alam S.S.,Mohammad Masukujjaman Masukujjaman M.,Mst. Nilufar Ahsan Ahsan M.N.,Husam Ahmad Kokash Kokash H.A.

Circular Economy and Sustainability 2024-09-01,
Circular Economy Practices and Sustainable Performance of the Textile and Apparel Industry: The Roles of Corporate Environmental Ethics and Green Self-efficacy

2024-08-01

other

Syed Shah Alam Shah Alam S.,Saif Ahmed Ahmed S.,Husam Ahmad Kokash Kokash H.A.

Education and Information Technologies 2024-08-01,
Correction to: Interplay of perceived organizational and external e-readiness in the adoption and integration of augmented reality and virtual reality technologies in Malaysian higher education institutions (Education and Information Technologies, (2024), 29, 11, (13735-13761), 10.1007/s10639-023-12428-7)

2024-08-01

journal

Syed Shah Alam Alam S.S.,Saif Ahmed Ahmed S.,Husam Ahmad Kokash Kokash H.A.

Education and Information Technologies 2024-08-01,
Interplay of perceived organizational and external e-readiness in the adoption and integration of augmented reality and virtual reality technologies in Malaysian higher education institutions

2024-06-01

journal

Syed Shah Alam Alam S.S.,Mohammad Masukujjaman Masukujjaman M.,Saif Ahmed Ahmed S.,Husam Ahmad Kokash Kokash H.A.,Amira Khattak Khattak A.

Circular Economy and Sustainability 2024-06-01,
Towards a Circular Economy: Cleaner Production Technology Adoption Among Small and Medium Enterprises in an Emerging Economy

2024-05-01

journal

Syed Shah Alam Shah Alam S.,Saif Ahmed Ahmed S.,Husam Ahmad Kokash Ahmad Kokash H.,Md. Shahed Mahmud Shahed Mahmud M.,Sadia Zafrin Sharnali Zafrin Sharnali S.

Electronic Commerce Research and Applications 2024-05-01,
Utility and hedonic perception- Customers’ intention towards using of QR codes in mobile payment of Generation Y and Generation Z

2024-03-01

journal

Syed Shah Alam Alam S.S.,Mohammad Masukujjaman Masukujjaman M.,Husam Ahmad Kokash Kokash H.A.,Nik Mohd Hazrul Nik Hashim Hashim N.M.H.N.

Journal of Remanufacturing 2024-03-01,
Application of TPB-SOR theory on remanufactured product buying intention among Malaysian consumers: mediation of TPB constructs and functional value

2024-01-01

other

Syed Shah Alam Alam S.S.,Mohammad Masukujjaman Masukujjaman M.,Husam Ahmad Kokash Kokash H.A.,Nik Mohd Hazrul Nik Hashim Hashim N.M.H.N.

Journal of Remanufacturing 2024-01-01,
Correction to: Application of TPB-SOR theory on remanufactured product buying intention among Malaysian consumers: mediation of TPB constructs and functional value (Journal of Remanufacturing, (2024), 14, 1, (125-154), 10.1007/s13243-024-00136-5)

2024-01-01

journal

Syed Alam Alam S.,Siti Abdullah Abdullah S.,Husam Kokash Kokash H.,Saif Ahmed Ahmed S.,Nor Omar Omar N.

Journal of Decision Systems 2024-01-01,
Consumer’s acceptance of retail service robots: mediating role of pleasure and arousal

2024-01-01

journal

Husam Ahmad Kokash Kokash H.A.,Syed Shah Alam Shah Alam S.,Saif Ahmed Ahmed S.,Amira Naqeeb Khattak Khattak A.N.,Beenish Tariq Tariq B.

Journal of Quality Assurance in Hospitality and Tourism 2024-01-01,
Using Virtual Reality in Tourism Destination Decision: A Young Saudi Tourists’ Perspective with Habit is a Mediator

2023-03-01

journal

Ahmad Al Adwan Al Adwan A.,Husam Kokash Kokash H.,Raed Al Adwan Al Adwan R.,Amira Khattak Khattak A.

International Journal of Data and Network Science 2023-03-01,
Data analytics in digital marketing for tracking the effectiveness of campaigns and inform strategy

2023-01-01

journal

Maen F. Nsour Nsour M.F.,Samer A.M. AL-Rjoub AL-Rjoub S.A.M.,Mohammad Tayeh Tayeh M.,Husam Kokash Kokash H.

Insurance Markets and Companies 2023-01-01,
Factors and issues affecting electronic insurance adoption in an emerging market

2021-01-01

journal

Rasha Qawasmeh Qawasmeh R.,Husam Kokash Kokash H.,Jamal Ahmed Al-Douri Al-Douri J.A.

Journal of Legal, Ethical and Regulatory Issues 2021-01-01,
Effect of destination brand quality on students’ decision on determining a country of their study: A case of international students at Jordanian Private Universities

2020-01-01

journal

Ahmad Samed Al-Adwan Al-Adwan A.S.,Husam Kokash Kokash H.,Ahmad Al Adwan Al Adwan A.,Alaa Alhorani Alhorani A.,Husam Yaseen Yaseen H.

International Journal of Electronic Marketing and Retailing 2020-01-01,
Building customer loyalty in online shopping: The role of online trust, online satisfaction and electronic word of mouth

2019-05-01

journal

Ahmad Samed Al-Adwan Al-Adwan A.S.,Husam Kokash Kokash H.

Journal of Theoretical and Applied Electronic Commerce Research 2019-05-01,
The driving forces of facebook social commerce

2016-02-08

journal

Patricia P. Iglesias-Sánchez Iglesias-Sanchez P.P.,Carmen Jambrino-Maldonado Jambrino-Maldonado C.,Antonio Peñafiel Velasco Velasco A.P.,Husam Kokash Kokash H.

Education and Training 2016-02-08,
Impact of entrepreneurship programmes on university students

INTERESTS

Technology related marketing, Service Quality, Customer Satisfaction