PSU Faculty Profiles

Chair, Department of Marketing

09/02/2007 - 08/31/2009 Al-Ahliyya Amman University Amman,Jordan

Chair, Department of Marketing

09/01/2013 - 08/31/2017 Prince Sultan University Riyadh,Saudi Arabia

Vice-Dean for Q.A & Accreditation at the AAU Business School

10/01/2017 - 08/31/2021 Al-Ahliyya Amman University Amman,Jordan

Chair, Department of Marketing

09/01/2021 - 08/30/2024 Prince Sultan University Riyadh,Saudi Arabia

Syed Shah Alam Alam S.S.,Mst. Nilufar Ahsan Ahsan M.N.,Saad Almosa Almosa S.,Husam Ahmad Kokash Kokash H.A.,Saif Ahmed Ahmed S.

Circular Economy and Sustainability 2026-04-01,
Circular Economy Performance Among Readymade Garments Manufacturing Companies in Bangladesh: Institutional Pressure, Technological Readiness, Workforce Capability and Blockchain Technology Adoption

Husam Ahmad Kokash Kokash H.A.

Journal of China Tourism Research 2026-01-01,
Cultural Moderation in Virtual Reality Tourism: Comparing Satisfaction and Travel Intentions Between Individualistic and Collectivist Orientations

Mst. Nilufar Ahsan Ahsan M.N.,Saad Almosa Almosa S.,Husam Ahmad Kokash Kokash H.A.,Saif Ahmed Ahmed S.,Syed Shah Alam Alam S.S.

Journal of Hospitality Marketing and Management 2026-01-01,
Does ethics perception foster hotel booking intention in livestreaming commerce platform? A cognitive-affective perspective

Husam Ahmad Kokash Kokash H.A.,Syed Shah Alam Shah Alam S.,Saif Ahmed Ahmed S.,Amira Naqeeb Khattak Khattak A.N.,Beenish Tariq Tariq B.

Journal of Quality Assurance in Hospitality and Tourism 2026-01-01,
Using Virtual Reality in Tourism Destination Decision: A Young Saudi Tourists’ Perspective with Habit is a Mediator

Muhammad Haroon Hafeez Hafeez M.H.,Husam Ahmad Kokash Kokash H.A.,Mst. Nilufar Ahsan Ahsan M.N.,Beenish Tariq Tariq B.,Syed Shah Alam Shah Alam S.

Journal of Quality Assurance in Hospitality and Tourism 2026-01-01,
Organizational and External E-Readiness, AI Adoption in Hospitality Industry: Empirical Study

Husam Ahmad Kokash Kokash H.A.,Saad Almosa Almosa S.,Nilufar Ahsan Ahsan N.,Syed Shah Alam Alam S.S.,Saif Ahmed Ahmed S.

Circular Economy and Sustainability 2025-12-01,
Cultural Values, Environmental Concern, and Ease of Purchase: A Behavioral Model for Remanufactured Product Adoption in Saudi Arabia

Husam Ahmad Kokash Kokash H.A.,Mst. Nilufar Ahsan Ahsan M.N.,Muhammad Haroon Hafeez Hafeez M.H.,Amira Naqeeb Khattak Khattak A.N.,Saif Ahmed Ahmed S.,Syed Shah Alam Alam S.S.

Circular Economy and Sustainability 2025-11-01,
Environmental Concern and Digital Engagement as Drivers of Circular Product Buying Intention in Malaysia: an Integrated S-O-R, TPB, and DOI Perspective

Saif Ahmed Ahmed S.,Nilufar Ahsan Ahsan N.,Syed Shah Alam Alam S.S.,Husam Ahmad Kokash Kokash H.A.

Circular Economy and Sustainability 2025-08-01,
Advancing Circular Economy Implementation in Malaysian SMEs: The Role of Financial Resources, Operational Alignment, and Absorptive Capacity

Syed Shah Alam Alam S.S.,Mujahid M. Latif Latif M.M.,Husam Ahmad Kokash Kokash H.A.,Mst. Nilufar Ahsan Ahsan M.N.

Circular Economy and Sustainability 2025-08-01,
Relationship among Industrial IoT, Circular Supply Chain Management Practices and Sustainable Performance of Manufacturing Companies: an Empirical Study

Syed Shah Alam Alam S.S.,I. M. M. Serajul Haque Haque I.M.M.S.,Husam Ahmad Kokash Kokash H.A.,Saif Ahmed Ahmed S.,Mst. Nilufar Ahsan Ahsan M.N.

Circular Economy and Sustainability 2025-06-01,
Drivers of Waste Separation Behavior in Urban Bangladesh: Leveraging Social Norms and Environmental Awareness for Circular Economy Success

Syed Shah Alam Alam S.S.,Mohammad Ridhwanul Haq Haq M.R.,Husam Ahmad Kokash Kokash H.A.,Saif Ahmed Ahmed S.,Mst. Nilufar Ahsan Ahsan M.N.

Approaches and Applications of Business Research Methods 2025-05-22,
Approaches and applications of business research methods

Syed Shah Alam Alam S.S.,Husam Ahmad Kokash Kokash H.A.,Mst. Nilufar Ahsan Ahsan M.N.,Saif Ahmed Ahmed S.

International Journal of Hospitality Management 2025-05-01,
Relationship between technology readiness, AI adoption and value creation in hospitality industry: Moderating role of technological turbulence

Syed Shah Alam Alam S.S.,Mst. Nilufar Ahsan Ahsan M.N.,Husam Ahmad Kokash Kokash H.A.,Saif Ahmed Ahmed S.,Wu Di Di W.

Journal of Remanufacturing 2025-03-01,
Remanufactured consumer goods buying intention in circular economy: Insight of value-belief-norm theory, self-identity theory

Syed Shah Alam Alam S.S.,Mst. Nilufar Ahsan Ahsan M.N.,Husam Ahmad Kokash Kokash H.A.,Saif Ahmed Ahmed S.

Journal of Hospitality Marketing and Management 2025-01-01,
Live streaming characteristics, motivational factors, trust and impulsive hotel booking intention: mediating role of customer engagement and moderating role of time pressure

Syed Shah Alam Alam S.S.,Mst. Nilufar Ahsan Ahsan M.N.,Husam Ahmad Kokash Kokash H.A.,Amira Naqeeb Khattak Khattak A.N.,Saif Ahmed Ahmed S.

International Journal of Hospitality and Tourism Administration 2025-01-01,
Creating Value Through Co-Production: A Malaysian Study of Hotel Livestreaming and Customer Engagement

Syed Shah Alam Alam S.S.,Nilufar Ahsan Ahsan N.,Husam Ahmad Kokash Kokash H.A.,Shafiul Alam Alam S.,Saif Ahmed Ahmed S.

Information Security Journal 2025-01-01,
A students’ behaviors in information security: Extension of Protection Motivation Theory (PMT)

Syed Shah Alam Shah Alam S.,Mohammed Alshohail Alshohail M.,Husam Ahmad Kokash Kokash H.A.,Saif Ahmed Ahmed S.,Amira Naqeeb Khattak Khattak A.N.,Md. Ridhwanul Haq Haq M.R.

Journal of Quality Assurance in Hospitality and Tourism 2025-01-01,
Does Virtual Reality Marketing Affect User Stickiness in Virtual Reality Tourism? Mediating Analysis

Syed Shah Alam Alam S.S.,Mohammad Masukujjaman Masukujjaman M.,Husam Ahmad Kokash Kokash H.A.,Nik Mohd Hazrul Nik Hashim Hashim N.M.H.N.

Journal of Remanufacturing 2024-11-01,
Correction to: Application of TPB-SOR theory on remanufactured product buying intention among Malaysian consumers: mediation of TPB constructs and functional value (Journal of Remanufacturing, (2024), 14, 1, (125-154), 10.1007/s13243-024-00136-5)

Syed Shah Alam Alam S.S.,Mohammad Masukujjaman Masukujjaman M.,Mst. Nilufar Ahsan Ahsan M.N.,Husam Ahmad Kokash Kokash H.A.

Circular Economy and Sustainability 2024-09-01,
Circular Economy Practices and Sustainable Performance of the Textile and Apparel Industry: The Roles of Corporate Environmental Ethics and Green Self-efficacy

Syed Shah Alam Alam S.S.,Saif Ahmed Ahmed S.,Husam Ahmad Kokash Kokash H.A.

Education and Information Technologies 2024-08-01,
Interplay of perceived organizational and external e-readiness in the adoption and integration of augmented reality and virtual reality technologies in Malaysian higher education institutions

Syed Shah Alam Shah Alam S.,Saif Ahmed Ahmed S.,Husam Ahmad Kokash Kokash H.A.

Education and Information Technologies 2024-08-01,
Correction to: Interplay of perceived organizational and external e-readiness in the adoption and integration of augmented reality and virtual reality technologies in Malaysian higher education institutions (Education and Information Technologies, (2024), 29, 11, (13735-13761), 10.1007/s10639-023-12428-7)

Syed Shah Alam Alam S.S.,Mohammad Masukujjaman Masukujjaman M.,Saif Ahmed Ahmed S.,Husam Ahmad Kokash Kokash H.A.,Amira Khattak Khattak A.

Circular Economy and Sustainability 2024-06-01,
Towards a Circular Economy: Cleaner Production Technology Adoption Among Small and Medium Enterprises in an Emerging Economy

Syed Shah Alam Shah Alam S.,Saif Ahmed Ahmed S.,Husam Ahmad Kokash Ahmad Kokash H.,Md. Shahed Mahmud Shahed Mahmud M.,Sadia Zafrin Sharnali Zafrin Sharnali S.

Electronic Commerce Research and Applications 2024-05-01,
Utility and hedonic perception- Customers’ intention towards using of QR codes in mobile payment of Generation Y and Generation Z

Syed Shah Alam Alam S.S.,Mohammad Masukujjaman Masukujjaman M.,Husam Ahmad Kokash Kokash H.A.,Nik Mohd Hazrul Nik Hashim Hashim N.M.H.N.

Journal of Remanufacturing 2024-03-01,
Application of TPB-SOR theory on remanufactured product buying intention among Malaysian consumers: mediation of TPB constructs and functional value

Syed Alam Alam S.,Siti Abdullah Abdullah S.,Husam Kokash Kokash H.,Saif Ahmed Ahmed S.,Nor Omar Omar N.

Journal of Decision Systems 2024-01-01,
Consumer’s acceptance of retail service robots: mediating role of pleasure and arousal

Syed Shah Alam Shah Alam S.,Mst. Nilufar Ahsan Ahsan M.N.,Mohammad Masukujjaman Masukujjaman M.,Husam Ahmad Kokash Kokash H.A.,Saif Ahmed Ahmed S.

Journal of Quality Assurance in Hospitality and Tourism 2024-01-01,
Adoption of Big Data Analytics and Artificial Intelligence Among Hospitality and Tourism Companies: Perceive Performance Perspective

Ahmad Al Adwan Al Adwan A.,Husam Kokash Kokash H.,Raed Al Adwan Al Adwan R.,Amira Khattak Khattak A.

International Journal of Data and Network Science 2023-03-01,
Data analytics in digital marketing for tracking the effectiveness of campaigns and inform strategy

Maen F. Nsour Nsour M.F.,Samer A.M. AL-Rjoub AL-Rjoub S.A.M.,Mohammad Tayeh Tayeh M.,Husam Kokash Kokash H.

Insurance Markets and Companies 2023-01-01,
Factors and issues affecting electronic insurance adoption in an emerging market

Rasha Qawasmeh Qawasmeh R.,Husam Kokash Kokash H.,Jamal Ahmed Al-Douri Al-Douri J.A.

Journal of Legal, Ethical and Regulatory Issues 2021-01-01,
Effect of destination brand quality on students’ decision on determining a country of their study: A case of international students at Jordanian Private Universities

Ahmad Samed Al-Adwan Al-Adwan A.S.,Husam Kokash Kokash H.,Ahmad Al Adwan Al Adwan A.,Alaa Alhorani Alhorani A.,Husam Yaseen Yaseen H.

International Journal of Electronic Marketing and Retailing 2020-01-01,
Building customer loyalty in online shopping: The role of online trust, online satisfaction and electronic word of mouth

Ahmad Samed Al-Adwan Al-Adwan A.S.,Husam Kokash Kokash H.

Journal of Theoretical and Applied Electronic Commerce Research 2019-05-01,
The driving forces of facebook social commerce

Patricia P. Iglesias-Sánchez Iglesias-Sanchez P.P.,Carmen Jambrino-Maldonado Jambrino-Maldonado C.,Antonio Peñafiel Velasco Velasco A.P.,Husam Kokash Kokash H.

Education and Training 2016-02-08,
Impact of entrepreneurship programmes on university students