PSU Faculty Profiles


Eng. Mohamed AbdulMalik

Dr. Husam Ahmad Kokash

Chair, Dept. of Marketing

Business Administration - Marketing - CBA


College of Business Administration 8978 hkokash@psu.edu.sa

RECENT COURSES

MKT460

Export Marketing and Management

MKT340

Marketing Channels

MKT470

Strategic Marketing

MKT410

Global Marketing

MKT330

Professional Selling and Sales Management

MKT430

Marketing on the Internet

MKT370

Business-to-Business Marketing

MKT420

Direct Marketing

MKT320

Promotion Management

MKT492

Cooperative Education

ELE109

Public Relations

MKT310

Consumer Behavior

MKT450

Marketing in Non-Profit Organizations

MKT301

Principles of Marketing

MKT440

Service Marketing

MKT350

Marketing Research

SEMESTER COURSES

MKT492

Cooperative Education

MKT440

Service Marketing

EDUCATION

BACHELOR / 1998

Applied Science University Amman , Jordan

MASTER / 2003

University of Malaga Malaga , Spain

DOCTORATE / 2006

University of Malaga Malaga , Spain

EXPERIENCE

2007 - 2009

Amman

Chair, Department of Marketing

09/02/2007 - 08/31/2009 Al-Ahliyya Amman University Amman,Jordan

2013 - 2017

Riyadh

Chair, Department of Marketing

09/01/2013 - 08/31/2017 Prince Sultan University Riyadh,Saudi Arabia

2017 - 2021

Amman

Vice-Dean for Q.A & Accreditation at the AAU Business School

10/01/2017 - 08/31/2021 Al-Ahliyya Amman University Amman,Jordan

2021 - 2024

Riyadh

Chair, Department of Marketing

09/01/2021 - 08/30/2024 Prince Sultan University Riyadh,Saudi Arabia

PROFESSIONAL SOCIETY

ARAB TRAINERS UNION (AUT)

JORDAN

ARAB ORGANIZATION FOR QUALITY ASSURANCE IN EDUCATION (AROQA)

JORDAN- League of Arab States

PUBLICATIONS

2024-01-01

journal

Syed Shah Alam Alam S.S.,Mohammad Masukujjaman Masukujjaman M.,Husam Ahmad Kokash Kokash H.A.,Nik Mohd Hazrul Nik Hashim Hashim N.M.H.N.

Journal of Remanufacturing 2024-01-01,
Application of TPB-SOR theory on remanufactured product buying intention among Malaysian consumers: mediation of TPB constructs and functional value

2024-01-01

journal

Syed Shah Alam Alam S.S.,Mohammad Masukujjaman Masukujjaman M.,Saif Ahmed Ahmed S.,Husam Ahmad Kokash Kokash H.A.,Amira Khattak Khattak A.

Circular Economy and Sustainability 2024-01-01,
Towards a Circular Economy: Cleaner Production Technology Adoption Among Small and Medium Enterprises in an Emerging Economy

2024-01-01

other

Syed Shah Alam Shah Alam S.,Saif Ahmed Ahmed S.,Husam Ahmad Kokash Kokash H.A.

Education and Information Technologies 2024-01-01,
Correction to: Interplay of perceived organizational and external e-readiness in the adoption and integration of augmented reality and virtual reality technologies in Malaysian higher education institutions (Education and Information Technologies, (2023), 10.1007/s10639-023-12428-7)

2024-01-01

journal

Husam Ahmad Kokash Kokash H.A.,Syed Shah Alam Shah Alam S.,Saif Ahmed Ahmed S.,Amira Naqeeb Khattak Khattak A.N.,Beenish Tariq Tariq B.

Journal of Quality Assurance in Hospitality and Tourism 2024-01-01,
Using Virtual Reality in Tourism Destination Decision: A Young Saudi Tourists’ Perspective with Habit is a Mediator

2023-03-01

journal

Ahmad Al Adwan Al Adwan A.,Husam Kokash Kokash H.,Raed Al Adwan Al Adwan R.,Amira Khattak Khattak A.

International Journal of Data and Network Science 2023-03-01,
Data analytics in digital marketing for tracking the effectiveness of campaigns and inform strategy

2023-01-01

journal

Syed Shah Alam Alam S.S.,Saif Ahmed Ahmed S.,Husam Ahmad Kokash Kokash H.A.

Education and Information Technologies 2023-01-01,
Interplay of perceived organizational and external e-readiness in the adoption and integration of augmented reality and virtual reality technologies in Malaysian higher education institutions

2023-01-01

journal

Maen F. Nsour Nsour M.F.,Samer A.M. AL-Rjoub AL-Rjoub S.A.M.,Mohammad Tayeh Tayeh M.,Husam Kokash Kokash H.

Insurance Markets and Companies 2023-01-01,
Factors and issues affecting electronic insurance adoption in an emerging market

2021-01-01

journal

Rasha Qawasmeh Qawasmeh R.,Husam Kokash Kokash H.,Jamal Ahmed Al-Douri Al-Douri J.A.

Journal of Legal, Ethical and Regulatory Issues 2021-01-01,
Effect of destination brand quality on students’ decision on determining a country of their study: A case of international students at Jordanian Private Universities

2020-01-01

journal

Ahmad Samed Al-Adwan Al-Adwan A.S.,Husam Kokash Kokash H.,Ahmad Al Adwan Al Adwan A.,Alaa Alhorani Alhorani A.,Husam Yaseen Yaseen H.

International Journal of Electronic Marketing and Retailing 2020-01-01,
Building customer loyalty in online shopping: The role of online trust, online satisfaction and electronic word of mouth

2019-05-01

journal

Ahmad Samed Al-Adwan Al-Adwan A.S.,Husam Kokash Kokash H.

Journal of Theoretical and Applied Electronic Commerce Research 2019-05-01,
The driving forces of facebook social commerce

2016-02-08

journal

Patricia P. Iglesias-Sánchez Iglesias-Sanchez P.P.,Carmen Jambrino-Maldonado Jambrino-Maldonado C.,Antonio Peñafiel Velasco Velasco A.P.,Husam Kokash Kokash H.

Education and Training 2016-02-08,
Impact of entrepreneurship programmes on university students

INTERESTS

Technology related marketing, Service Quality, Customer Satisfaction