RECENT COURSES
MKT460
Export Marketing and Management
MKT340
Marketing Channels
MKT470
Strategic Marketing
MKT410
Global Marketing
MKT330
Professional Selling and Sales Management
MKT430
Marketing on the Internet
MKT370
Business-to-Business Marketing
MKT420
Direct Marketing
MKT320
Promotion Management
ELE109
Public Relations
MKT310
Consumer Behavior
MKT450
Marketing in Non-Profit Organizations
MKT301
Principles of Marketing
MKT492
COOP IN MARKETING
MKT440
Service Marketing
MKT350
Marketing Research
SEMESTER COURSES
MKT492
COOP IN MARKETING
MKT440
Service Marketing
EDUCATION
BACHELOR / 1998
Applied Science University Amman , Jordan
MASTER / 2003
University of Malaga Malaga , Spain
DOCTORATE / 2006
University of Malaga Malaga , Spain
EXPERIENCE
2007 - 2009
Amman
Chair, Department of Marketing
09/02/2007 - 08/31/2009 Al-Ahliyya Amman University Amman,Jordan
2013 - 2017
Riyadh
Chair, Department of Marketing
09/01/2013 - 08/31/2017 Prince Sultan University Riyadh,Saudi Arabia
2017 - 2021
Amman
Vice-Dean for Q.A & Accreditation at the AAU Business School
10/01/2017 - 08/31/2021 Al-Ahliyya Amman University Amman,Jordan
2021 - 2024
Riyadh
Chair, Department of Marketing
09/01/2021 - 08/30/2024 Prince Sultan University Riyadh,Saudi Arabia
PROFESSIONAL SOCIETY
ARAB TRAINERS UNION (AUT)
JORDAN
ARAB ORGANIZATION FOR QUALITY ASSURANCE IN EDUCATION (AROQA)
JORDAN- League of Arab States
PUBLICATIONS
2024-11-01
other
Syed Shah Alam Alam S.S.,Mohammad Masukujjaman Masukujjaman M.,Husam Ahmad Kokash Kokash H.A.,Nik Mohd Hazrul Nik Hashim Hashim N.M.H.N.
Journal of Remanufacturing 2024-11-01,
Correction to: Application of TPB-SOR theory on remanufactured product buying intention among Malaysian consumers: mediation of TPB constructs and functional value (Journal of Remanufacturing, (2024), 14, 1, (125-154), 10.1007/s13243-024-00136-5)
2024-09-01
journal
Syed Shah Alam Alam S.S.,Mohammad Masukujjaman Masukujjaman M.,Mst. Nilufar Ahsan Ahsan M.N.,Husam Ahmad Kokash Kokash H.A.
Circular Economy and Sustainability 2024-09-01,
Circular Economy Practices and Sustainable Performance of the Textile and Apparel Industry: The Roles of Corporate Environmental Ethics and Green Self-efficacy
2024-08-01
other
Syed Shah Alam Shah Alam S.,Saif Ahmed Ahmed S.,Husam Ahmad Kokash Kokash H.A.
Education and Information Technologies 2024-08-01,
Correction to: Interplay of perceived organizational and external e-readiness in the adoption and integration of augmented reality and virtual reality technologies in Malaysian higher education institutions (Education and Information Technologies, (2024), 29, 11, (13735-13761), 10.1007/s10639-023-12428-7)
2024-08-01
journal
Syed Shah Alam Alam S.S.,Saif Ahmed Ahmed S.,Husam Ahmad Kokash Kokash H.A.
Education and Information Technologies 2024-08-01,
Interplay of perceived organizational and external e-readiness in the adoption and integration of augmented reality and virtual reality technologies in Malaysian higher education institutions
2024-06-01
journal
Syed Shah Alam Alam S.S.,Mohammad Masukujjaman Masukujjaman M.,Saif Ahmed Ahmed S.,Husam Ahmad Kokash Kokash H.A.,Amira Khattak Khattak A.
Circular Economy and Sustainability 2024-06-01,
Towards a Circular Economy: Cleaner Production Technology Adoption Among Small and Medium Enterprises in an Emerging Economy
2024-03-01
journal
Syed Shah Alam Alam S.S.,Mohammad Masukujjaman Masukujjaman M.,Husam Ahmad Kokash Kokash H.A.,Nik Mohd Hazrul Nik Hashim Hashim N.M.H.N.
Journal of Remanufacturing 2024-03-01,
Application of TPB-SOR theory on remanufactured product buying intention among Malaysian consumers: mediation of TPB constructs and functional value
2024-01-01
journal
Syed Shah Alam Shah Alam S.,Mst. Nilufar Ahsan Ahsan M.N.,Mohammad Masukujjaman Masukujjaman M.,Husam Ahmad Kokash Kokash H.A.,Saif Ahmed Ahmed S.
Journal of Quality Assurance in Hospitality and Tourism 2024-01-01,
Adoption of Big Data Analytics and Artificial Intelligence Among Hospitality and Tourism Companies: Perceive Performance Perspective
2024-01-01
journal
Syed Shah Alam Alam S.S.,Nilufar Ahsan Ahsan N.,Husam Ahmad Kokash Kokash H.A.,Shafiul Alam Alam S.,Saif Ahmed Ahmed S.
Information Security Journal 2024-01-01,
A students’ behaviors in information security: Extension of Protection Motivation Theory (PMT)
2024-01-01
journal
Syed Alam Alam S.,Siti Abdullah Abdullah S.,Husam Kokash Kokash H.,Saif Ahmed Ahmed S.,Nor Omar Omar N.
Journal of Decision Systems 2024-01-01,
Consumer’s acceptance of retail service robots: mediating role of pleasure and arousal
2024-01-01
journal
Husam Ahmad Kokash Kokash H.A.,Syed Shah Alam Shah Alam S.,Saif Ahmed Ahmed S.,Amira Naqeeb Khattak Khattak A.N.,Beenish Tariq Tariq B.
Journal of Quality Assurance in Hospitality and Tourism 2024-01-01,
Using Virtual Reality in Tourism Destination Decision: A Young Saudi Tourists’ Perspective with Habit is a Mediator
2023-03-01
journal
Ahmad Al Adwan Al Adwan A.,Husam Kokash Kokash H.,Raed Al Adwan Al Adwan R.,Amira Khattak Khattak A.
International Journal of Data and Network Science 2023-03-01,
Data analytics in digital marketing for tracking the effectiveness of campaigns and inform strategy
2023-01-01
journal
Maen F. Nsour Nsour M.F.,Samer A.M. AL-Rjoub AL-Rjoub S.A.M.,Mohammad Tayeh Tayeh M.,Husam Kokash Kokash H.
Insurance Markets and Companies 2023-01-01,
Factors and issues affecting electronic insurance adoption in an emerging market
2021-01-01
journal
Rasha Qawasmeh Qawasmeh R.,Husam Kokash Kokash H.,Jamal Ahmed Al-Douri Al-Douri J.A.
Journal of Legal, Ethical and Regulatory Issues 2021-01-01,
Effect of destination brand quality on students’ decision on determining a country of their study: A case of international students at Jordanian Private Universities
2020-01-01
journal
Ahmad Samed Al-Adwan Al-Adwan A.S.,Husam Kokash Kokash H.,Ahmad Al Adwan Al Adwan A.,Alaa Alhorani Alhorani A.,Husam Yaseen Yaseen H.
International Journal of Electronic Marketing and Retailing 2020-01-01,
Building customer loyalty in online shopping: The role of online trust, online satisfaction and electronic word of mouth
2019-05-01
journal
Ahmad Samed Al-Adwan Al-Adwan A.S.,Husam Kokash Kokash H.
Journal of Theoretical and Applied Electronic Commerce Research 2019-05-01,
The driving forces of facebook social commerce
2016-02-08
journal
Patricia P. Iglesias-Sánchez Iglesias-Sanchez P.P.,Carmen Jambrino-Maldonado Jambrino-Maldonado C.,Antonio Peñafiel Velasco Velasco A.P.,Husam Kokash Kokash H.
Education and Training 2016-02-08,
Impact of entrepreneurship programmes on university students