DEPARTMENT OF MARKETING
- 100% employment (for graduates willing and eligible to work in Saudi Arabia).
- Experienced graduates belong to a high-pay category in comparison.
- Senior graduates hold high-ranking positions in different organizations.
The Department of Marketing currently offers Bachelor of Science in Marketing program and plays a part in offering an MBA program. The B. Sc. in Marketing is one of the pioneering programs of PSU started in Fall, 2000. Following are a few highlights of the program.
Among the strengths of the program are its international curriculum, excellent line of faculty gathered from around the globe with diverse educational and ethnic backgrounds, mix of traditional and modern pedagogical tool of teaching, A CO-OP program that allows students to practice their knowledge and skills in a real work environment, and strong relationship with leading companies in a number of the industries.
Welcome the Department of Marketing!
Marketing is an exciting and dynamic field that provides several rewarding career opportunities. It is an important activity required for all kinds of entities and industries. In a highly competitive world of business, the organizational success is determined by how organizations implement their marketing strategies, aiming to acquire more customer, satisfying their needs better than competitors do, retain and maintain them loyal to the organization and its various products. As a consequence, there is a global growing demand for knowledgeable, specialized, and experts in marketing who can professionally and successfully achieve an organization’s goals. The Marketing Department has been established as a one of the major departments under the College of Business Administration (CBA) to meet the emerging business needs in competitive marketing strategies for the businesses in the Kingdom of Saudi Arabia and the region.
Currently, the Department of Marketing offers an undergraduate program in Marketing which aims to give our students both the updated knowledge and the skills they need to practice marketing in today’s highly dynamic and challenging business environment.
The Bachelor of Science in Marketing is an accredited academic program by esteemed international and local bodies. It is differentiated by its international curriculum, excellent international scholars and faculty with diverse educational and ethnic backgrounds, mix of traditional and modern pedagogical tools of teaching, A CO-OP program that allows students to practice their knowledge and skills in a real work environment, and strong relationship with leading companies in a number of industries such as banks, production companies, advertising agencies, research institutions, services organizations and others.
In our department, the faculty, staff and students are committed to transform the marketing education to have full advantage of experiential and entrepreneurial learning opportunities. I hope you will take the time to discover more about the Marketing Program through our Website. We welcome your feedback and invite you to join us in shaping the leading program of the future.