On the 15th of November 2021, Dr. Demah Alfakhri invited the guest speaker Ms.Hetaf Alromeh, the co-founder and director of Ghelaf marketing agency to the MKT530 MBA class. The session name was “How Marketing agencies work? The benefits of hiring local agencies”. Ms. Hetaf was very engaging and the session was very interactive. The focus was on the daily practices and challenges of marketing agencies and the importance of localization and understanding the culture, especially with the noticeable growth of local marketing agencies. The speaker finished up the session with an open discussion about the new trends and recommendations in the marketing field. Overall, it was an inspiring and fun session. Students really enjoyed and appreciated the session and the presenter.