Marketing Research Lab (MRL)

To promote strong research culture and inspire collaborations with local and international academic and industrial partners, the Marketing Research Lab is established with a pool of qualified researchers. It encourages research initiatives among faculty members and students to advance academic inquiry and foster collaborative solutions to contemporary industry challenges.

• To disseminate the culture of research among the faculty and the students of Marketing.
• To facilitate research collaboration with distinguished researchers across the globe.
• To foster initiatives and collaborations with industry to address its real-world problems and challenges through research.

• To conduct and publish in reputed journals in the marketing field.
• To collaborate with researchers at national and international levels.
• To attract external sponsorships for various activities of the lab.
• Organize a series of research seminars delivered by internal and external subject experts.
• Enhance student participation in research activities.

• Experiential Marketing.
• Societal Marketing.
• Consumer Research and Insights.
• Digital Marketing and Artificial Intelligence
• Tourism Marketing.
• Sustainable Marketing.
• Food Marketing.
• Interdisciplinary Research Areas.