RECENT COURSES
MKT470
Strategic Marketing
BUS505
Introduction to Business - Foundation
BUS101
Introduction to Business
MKT350
Marketing Research
MKT530
Marketing Management
BUS201
Organizational Behavior
BUS351
International Business
ELE110
Entrepreneurship
MKT440
Service Marketing
MKT340
Marketing Channels
MKT301
Principles of Marketing
MKT410
Global Marketing
MKT538
Strategic Marketing
MKT430
Marketing on the Internet
SEMESTER COURSES
MKT470
Strategic Marketing
MKT340
Marketing Channels
MKT301
Principles of Marketing
EDUCATION
BACHELOR / 1993
Oklahoma State University Stillwater, Oklahoma , United States of America
MASTER / 1995
Cardiff University Cardiff, Wales , Britain
DOCTORATE / 2004
Aston University Birmingham , Britain
EXPERIENCE
1996 - 2009
Alor Setar
Senior Lecturer
09/25/1996 - 05/25/2009 Universiti Utara Malaysia Alor Setar,Malaysia
2009 - 2011
Madinah
Assistant Professor
09/25/2009 - 05/25/2011 Taibah University Madinah,Saudi Arabia
2011 - 2020
Riyadh
Associate Professor
09/18/2011 - 03/19/2020 Prince Sultan University Riyadh,Saudi Arabia
PROFESSIONAL SOCIETY
Marketing in Asia Group Scholar
New Zealand
PUBLICATIONS
2024-03-18
journal
Mariam Al Dhaheri Al Dhaheri M.,Syed Zamberi Ahmad Ahmad S.Z.,Abdul Rahim Abu Bakar Abu Bakar A.R.,Avraam Papastathopoulos Papastathopoulos A.
Journal of Asia Business Studies 2024-03-18,
Dynamic capabilities and SMEs competitiveness: the moderating effect of market turbulence
2024-03-13
journal
Hamad Mohamed Almheiri Almheiri H.M.,Syed Zamberi Ahmad Ahmad S.Z.,Abdul Rahim Abu Bakar Abu Bakar A.R.,Khalizani Khalid Khalid K.
Journal of Modelling in Management 2024-03-13,
Artificial intelligence capabilities, dynamic capabilities and organizational creativity: contributing factors to the United Arab Emirates Government’s organizational performance
2024-01-01
journal
Alyaa Adel Abdelsalam Ibrahim Ibrahim A.A.A.,Abdul Rahim Abu Bakar Abu Bakar A.R.,Syed Zamberi Ahmad Ahmad S.Z.
Journal of Internet Commerce 2024-01-01,
Exploring the Relationship between Big Data Analytics Capability and Organization’s Strategic Intent: Mediating Role of Environmental Scanning
2023-01-27
journal
Dilnaz Muneeb Muneeb D.,Syed Zamberi Ahmad Ahmad S.Z.,Abdul Rahim Abu Bakar Abu Bakar A.R.,Shehnaz Tehseen Tehseen S.
Journal of Enterprise Information Management 2023-01-27,
Empowering resources recombination through dynamic capabilities of an enterprise
2023-01-01
journal
Mohd Farid Shamsudin Shamsudin M.F.,Abdul Rahim Abu Bakar Abu Bakar A.R.,Fariza Hashim Hashim F.
Global Business and Organizational Excellence 2023-01-01,
Understanding passengers’ satisfaction and loyalty towards ridesharing services
2021-12-01
journal
Sara Amin Tagelsir Abdelrahman Abdelrahman S.A.T.,Md. Yusof Ismail Ismail M.Y.,Noor Azlinna Azizan Azizan N.A.,Abdul Rahim Abu Bakar Abu Bakar A.R.,Amjad M. Khalili Khalili A.M.,Shahryar Sorooshian Sorooshian S.
Quality - Access to Success 2021-12-01,
Relationship Between Business Sustainability and Management Innovation
2020-07-04
journal
Mana Khalifa Almheiri Almheiri M.K.,Syed Zamberi Ahmad Ahmad S.Z.,Abdul Rahim Abu Bakar Abu Bakar A.R.
Emerald Emerging Markets Case Studies 2020-07-04,
Battle of the glitters in the United Arab Emirates
2019-07-01
journal
Abdul Rahim Abu Bakar Abu Bakar A.R.,Syed Zamberi Ahmad Ahmad S.Z.,Norita Ahmad Ahmad N.
Global Business and Organizational Excellence 2019-07-01,
SME social media use: A study of predictive factors in the United Arab Emirates
2019-01-04
journal
Syed Zamberi Ahmad Ahmad S.Z.,Abdul Rahim Abu Bakar Abu Bakar A.R.,Norita Ahmad Ahmad N.
International Journal of Entrepreneurial Behaviour and Research 2019-01-04,
Social media adoption and its impact on firm performance: the case of the UAE
2019-01-01
journal
Norazila Othman Othman N.,Mohd Zarhamdy Md Zain Md Zain M.Z.,Iskandar Shah Ishak Ishak I.S.,Abdul Rahim Abu Bakar Abu Bakar A.R.,Mastura Ab Wahid Wahid M.A.,Maziah Mohamad Mohamad M.
Indonesian Journal of Electrical Engineering and Computer Science 2019-01-01,
A colour recognition device for the visually disabled people
2018-06-04
journal
Adel AlSharji AlSharji A.,Syed Zamberi Ahmad Ahmad S.Z.,Abdul Rahim Abu Bakar Abu Bakar A.R.
Journal of Entrepreneurship in Emerging Economies 2018-06-04,
Understanding social media adoption in SMEs: Empirical evidence from the United Arab Emirates
2018-04-01
journal
Syed Zamberi Ahmad Ahmad S.Z.,Norita Ahmad Ahmad N.,Abdul Rahim Abu Bakar Abu Bakar A.R.
Telematics and Informatics 2018-04-01,
Reflections of entrepreneurs of small and medium-sized enterprises concerning the adoption of social media and its impact on performance outcomes: Evidence from the UAE
2018-03-01
journal
Syed Zamberi Ahmad Ahmad S.Z.,Abdul Rahim Abu Bakar Abu Bakar A.R.,Norita Ahmad Ahmad N.
International Journal of Management Education 2018-03-01,
An evaluation of teaching methods of entrepreneurship in hospitality and tourism programs
2017-01-01
journal
Abdul Rahim Abu Bakar Abu Bakar A.R.,Syed Zamberi Ahmad Ahmad S.Z.,Norman S. Wright Wright N.S.,Hazbo Skoko Skoko H.
Journal of Entrepreneurship in Emerging Economies 2017-01-01,
The propensity to business startup: Evidence from Global Entrepreneurship Monitor (GEM) data in Saudi Arabia
2015-10-02
journal
Syed Zamberi Ahmad Ahmad S.Z.,Abdul Rahim Abu Bakar Abu Bakar A.R.,Tengku Mohamed Faziharudean Faziharudean T.M.,Khairul Anwar Mohamad Zaki Mohamad Zaki K.A.
Information Technology for Development 2015-10-02,
An Empirical Study of Factors Affecting e-Commerce Adoption among Small- and Medium-Sized Enterprises in a Developing Country: Evidence from Malaysia
2015-04-03
journal
Abdul Rahim Abu Bakar Abu Bakar A.R.,Zafar U. Ahmed Ahmed Z.U.
Journal of Transnational Management 2015-04-03,
Technology Motivation in E-Marketing Adoption Among Malaysian Manufacturers
2014-01-01
conference
Abdul Rahim Abu Bakar Bakar A.R.A.,Asmat Nizam Abdul Talib Talib A.N.A.,Fariza Hashim Hashim F.
Journal for Global Business Advancement 2014-01-01,
Restoring service quality, satisfaction and loyalty in higher education institutions through market orientation
2013-10-28
journal
Toseef Azid Azid T.,Adnan M.-S. Alamasi Alamasi A.M.-S.,Abdul Rahim Abubakar Abubakar A.R.
Humanomics 2013-10-28,
Labor market in the environment of Tawhidi methodology
2013-01-01
journal
Abdul Rahim Abu Bakar Abu Bakar A.R.,Asmat Nizam Abdul Talib Abdul Talib A.N.
Gadjah Mada International Journal of Business 2013-01-01,
A case study of an internationalization process of a private Higher Education institution in Malaysia
2011-01-01
journal
Abdul Rahim Abu Bakar Abu Bakar A.R.,Fariza Hashim Hashim F.
Emerald Emerging Markets Case Studies 2011-01-01,
What's cooking? Indonesia's kerosene to LPG conversion program
2011-01-01
journal
Abdul Rahim Abu Bakar Abu Bakar A.R.,Fariza Hashim Hashim F.
Emerald Emerging Markets Case Studies 2011-01-01,
Dream or doom dome?
2009-01-01
journal
Fariza Hashim Hashim F.,Abdul Rahim Abu Bakar Bakar A.R.A.
Journal for Global Business Advancement 2009-01-01,
Knowledge acquisition and its determinants: Malaysian international alliance experience