RECENT COURSES
MKT538
Strategic Marketing
MKT492
COOP IN MARKETING
BUS351
International Business
MKT470
Strategic Marketing
MKT533
Consumer Behavior
MKT340
Marketing Channels
MKT301
Principles of Marketing
MKT450
Marketing in Non-Profit Organizations
MKT532
Marketing Research
MKT410
Global Marketing
MKT530
Marketing Management
MKT534
International Marketing
MKT350
Marketing Research
SEMESTER COURSES
MKT340
Marketing Channels
MKT350
Marketing Research
MKT492
COOP IN MARKETING
EDUCATION
MASTER / 2001
The University of Peshawar Peshawar , Pakistan
ASSOCIATE / 2006
The University of Hull Hull , Britain
MASTER / 2007
The University of Hull Hull , Britain
DOCTORATE / 2013
The University of Auckland Auckland , New Zealand
EXPERIENCE
2007 - 2008
Abbottabad
Lecturer
02/01/2007 - 02/01/2008 COMSATS Abbottabad,Pakistan
2013 - 2014
Islamabad
Assistant Professor/Head of Management Sciences Department
03/01/2013 - 05/30/2014 IQRA University Islamabad,Pakistan
2014 - 2015
Islamabad
Assistant Professor (International Business and Marketing)
05/31/2014 - 08/31/2015 National University of Sciences and Technology (NUST) Islamabad,Pakistan
PROFESSIONAL SOCIETY
British Academy of Management (BAM)
UK
Academy of International Business (AIB)
USA
PUBLICATIONS
2025-01-01
journal
Kamal Badar Badar K.,Amira Khattak Khattak A.,Muhammad Danish Danish M.,Adeel Tariq Tariq A.,Qasim Ali Nisar Nisar Q.A.
European Journal of International Management 2025-01-01,
Cosmopolitan orientation, consumer consciousness and green purchase intentions: mediating role of green trust
2024-11-12
journal
Amira Khattak Khattak A.
International Journal of Innovation Science 2024-11-12,
Are environmental sustainability thoughts a panacea for environmental performance? Social innovation and moderating role of green innovation
2024-09-01
journal
Xiaoyi Zhang Zhang X.,Muhammad Usman Usman M.,Ateeq ur Rehman Irshad Irshad A.U.R.,Mudassar Rashid Rashid M.,Amira Khattak Khattak A.
ISPRS International Journal of Geo-Information 2024-09-01,
Investigating Spatial Effects through Machine Learning and Leveraging Explainable AI for Child Malnutrition in Pakistan
2024-06-01
journal
Syed Shah Alam Alam S.S.,Mohammad Masukujjaman Masukujjaman M.,Saif Ahmed Ahmed S.,Husam Ahmad Kokash Kokash H.A.,Amira Khattak Khattak A.
Circular Economy and Sustainability 2024-06-01,
Towards a Circular Economy: Cleaner Production Technology Adoption Among Small and Medium Enterprises in an Emerging Economy
2024-01-01
journal
Aneela Maqsood Maqsood A.,Seema Gul Gul S.,Touseef Zahra Zahra T.,Nazia Noureen Noureen N.,Amira Khattak Khattak A.
Frontiers in Psychiatry 2024-01-01,
From face-to-face to screen-to-screen: exploring the multifaceted dimensions of digital mental health care
2024-01-01
journal
Husam Ahmad Kokash Kokash H.A.,Syed Shah Alam Shah Alam S.,Saif Ahmed Ahmed S.,Amira Naqeeb Khattak Khattak A.N.,Beenish Tariq Tariq B.
Journal of Quality Assurance in Hospitality and Tourism 2024-01-01,
Using Virtual Reality in Tourism Destination Decision: A Young Saudi Tourists’ Perspective with Habit is a Mediator
2023-07-07
journal
Dilnaz Muneeb Muneeb D.,Amira Khattak Khattak A.,Karim Wahba Wahba K.,Shahira Abdalla Abdalla S.,Syed Zamberi Ahmad Ahmad S.Z.
Journal of Asia Business Studies 2023-07-07,
Dynamic capabilities as a strategic flexibility enabler: organizational responsiveness to COVID-19
2023-03-01
journal
Ahmad Al Adwan Al Adwan A.,Husam Kokash Kokash H.,Raed Al Adwan Al Adwan R.,Amira Khattak Khattak A.
International Journal of Data and Network Science 2023-03-01,
Data analytics in digital marketing for tracking the effectiveness of campaigns and inform strategy
2023-01-01
journal
Nabila Asghar Asghar N.,Amira Khattak Khattak A.,Muhammad Hassan Danish Danish M.H.,Ijaz Hussain Bokhari Bokhari I.H.,Muhammad Waris Waris M.
Cogent Business and Management 2023-01-01,
Managerial skills, technology adaptation and firm performance: Mediating role of process innovation and product innovation
2022-12-01
journal
Wen Jun Jun W.,Muhammad Hamid Nasir Nasir M.H.,Zahid Yousaf Yousaf Z.,Amira Khattak Khattak A.,Muhammad Yasir Yasir M.,Asad Javed Javed A.,Syed Hamad Shirazi Shirazi S.H.
European Journal of Innovation Management 2022-12-01,
Innovation performance in digital economy: does digital platform capability, improvisation capability and organizational readiness really matter?
2022-11-30
journal
Amira Khattak Khattak A.,Mosab I. Tabash Tabash M.I.,Zahid Yousaf Yousaf Z.,Magdalena Radulescu Radulescu M.,Abdelmohsen A. Nassani Nassani A.A.,Mohamed Haffar Haffar M.
Journal of Entrepreneurship in Emerging Economies 2022-11-30,
Towards innovation performance of SMEs: investigating the role of digital platforms, innovation culture and frugal innovation in emerging economies
2022-11-18
journal
Tahir Farid Farid T.,Sadaf Iqbal Iqbal S.,Abdulrahman S. Basahal Basahal A.S.,Amira Khattak Khattak A.,Muhammad Khalil Khan Khan M.K.,Mohammad Asif Salam Salam M.A.
Frontiers in Public Health 2022-11-18,
“Doing good and feeling good” Relationship between authentic leadership with followers' work engagement: The mediating role of hedonic and eudaimonic wellbeing
2022-01-01
journal
Maha Mohammed Yusr Yusr M.M.,Olayemi Abdullateef Aliyu Aliyu O.A.,Amira Khattak Khattak A.,Maruf Gbadebo Salimon Salimon M.G.,Shoaib Muhammad Muhammad S.
Cogent Business and Management 2022-01-01,
Determinants of SMEs’ product innovation performance in Malaysia: an extended model
2022-01-01
journal
Samra Zubair Lodhi Lodhi S.Z.,Seema Gul Gul S.,Amira Khattak Khattak A.
Psychiatria Danubina 2022-01-01,
A QUALITATIVE STUDY ON POSTTRAUMATIC GROWTH PROCESSES IN TRAUMA VICTIMS: EVIDENCE FROM PAKISTAN
2022-01-01
journal
Amira Khattak Khattak A.
Sustainability (Switzerland) 2022-01-01,
Hegemony of Digital Platforms, Innovation Culture, and E-Commerce Marketing Capabilities: The Innovation Performance Perspective
2022-01-01
journal
Amira Khattak Khattak A.,Zahid Yousaf Yousaf Z.
Sustainability (Switzerland) 2022-01-01,
Digital social responsibility towards corporate social responsibility and strategic performance of hi-tech smes: Customer engagement as a mediator
2021-06-01
journal
Shaista Rashid Rashid S.,Amira Khattak Khattak A.,Murtaza Ashiq Ashiq M.,Shafiq Ur Rehman Rehman S.U.,Muhammad Rashid Rasool Rasool M.R.
Publications 2021-06-01,
Educational landscape of virtual reality in higher education: Bibliometric evidences of publishing patterns and emerging trends
2021-04-01
journal
Shaista Rashid Rashid S.,Shafiq Ur Rehman Rehman S.U.,Murtaza Ashiq Ashiq M.,Amira Khattak Khattak A.
Education Sciences 2021-04-01,
A scientometric analysis of forty-three years of research in social support in education (1977–2020)
2021-01-01
other
Amira Khattak Khattak A.,Farida Saleem Saleem F.
Upgrading the Global Garment Industry: Internationalization, Capabilities and Sustainability 2021-01-01,
Environmental upgrading leading to social upgrading in global value chains: Evidence from Bangladesh and Sri Lanka
2021-01-01
other
Irfan Abdullah Abdullah I.,Amira Khattak Khattak A.,Saleem Ullah Khan Sumbal Sumbal S.U.K.
Upgrading the Global Garment Industry: Internationalization, Capabilities and Sustainability 2021-01-01,
The residual impact of offshore outsourcing on learning and innovation for emerging-economy suppliers: Evidence from the apparel industry of Pakistan
2021-01-01
journal
Noor Ullah Khan Khan N.U.,Ateeq-ur-Rehman Irshad Irshad A.-U.-R.,Adeel Ahmed Ahmed A.,Amira Khattak Khattak A.
Business Process Management Journal 2021-01-01,
Do organizational citizenship behavior for the environment predict triple bottom line performance in manufacturing firms?
2021-01-01
journal
Farida Saleem Saleem F.,Amira Khattak Khattak A.,Shafiq Ur Rehman Ur Rehman S.,Murtaza Ashiq Ashiq M.
Publications 2021-01-01,
Bibliometric analysis of green marketing research from 1977 to 2020
2021-01-01
other
Seema Gul Gul S.,Shafiq Ur Rehman Rehman S.U.,Murtaza Ashiq Ashiq M.,Amira Khattak Khattak A.
Psychiatria Danubina 2021-01-01,
Mapping the scientific literature on covid-19 and mental health
2021-01-01
journal
Muhammad Yasir Yasir M.,Abdul Majid Majid A.,Muhammad Yasir Yasir M.,Hassan Qudratullah Qudratullah H.,Raza Ullah Ullah R.,Amira Khattak Khattak A.
Corporate Social Responsibility and Environmental Management 2021-01-01,
Participation of hotel managers in CSR activities in developing countries: A defining role of CSR orientation, CSR competencies, and CSR commitment
2020-11-09
journal
Ali Raza Raza A.,Sheema Matloob Matloob S.,Noor Fareen Abdul Rahim Abdul Rahim N.F.,Hasliza Abdul Halim Abdul Halim H.,Amira Khattak Khattak A.,Noor Hazlina Ahmed Ahmed N.H.,Durr-E- Nayab Nayab D.-E.,Abdul Hakeem Hakeem A.,Muhammad Z
Frontiers in Psychology 2020-11-09,
Factors Impeding Health-Care Professionals to Effectively Treat Coronavirus Disease 2019 Patients in Pakistan: A Qualitative Investigation
2020-10-22
other
Tahir Farid Farid T.,Sadaf Iqbal Iqbal S.,Asif Khan Khan A.,Jianhong Ma Ma J.,Amira Khattak Khattak A.,Muhammad Naseer Ud Din Naseer Ud Din M.
Frontiers in Psychology 2020-10-22,
Corrigendum: The Impact of Authentic Leadership on Organizational Citizenship Behaviors: The Mediating Role of Affective- and Cognitive-Based Trust (Front. Psychol, (2020), 11, (1975), 10.3389/fpsyg.2020.01975)
2020-09-10
journal
Tahir Farid Farid T.,Sadaf Iqbal Iqbal S.,Asif Khan Khan A.,Jianhong Ma Ma J.,Amira Khattak Khattak A.,Muhammad Naseer Ud Din Naseer Ud Din M.
Frontiers in Psychology 2020-09-10,
The Impact of Authentic Leadership on Organizational Citizenship Behaviors: The Mediating Role of Affective‐ and Cognitive-Based Trust
2020-08-01
journal
Farida Saleem Saleem F., Gopinath Gopinath C.,Amira Khattak Khattak A.,Saiqa Saddiqa Qureshi Qureshi S.S.,Alawiya Allui Allui A.,Ahmad Adeel Adeel A.
Sustainability (Switzerland) 2020-08-01,
Corporate environmentalism: An emerging economy perspective
2020-04-01
journal
Usama Awan Awan U.,Amira Khattak Khattak A.,Sajeela Rabbani Rabbani S.,Amandeep Dhir Dhir A.
Sustainability (Switzerland) 2020-04-01,
Buyer-driven knowledge transfer activities to enhance organizational sustainability of suppliers
2020-01-01
journal
Muhammad Danish Danish M.,Amira Khattak Khattak A.
Journal of Distribution Science 2020-01-01,
Economic and social upgrading of firms in football global value chains
2020-01-01
other
Ayesha Kamran Ul Haq Kamran Ul Haq A.,Amira Khattak Khattak A.,Noreen Jamil Jamil N.,M. Asif Naeem Naeem M.A.,Farhaan Mirza Mirza F.
Scientific Programming 2020-01-01,
Data Analytics in Mental Healthcare
2020-01-01
journal
Sadaf Iqbal Iqbal S.,Tahir Farid Farid T.,Muhammad Khalil Khan Khan M.K.,Qionghon Zhang Zhang Q.,Amira Khattak Khattak A.,Jianhong Ma Ma J.
International Journal of Environmental Research and Public Health 2020-01-01,
Bridging the gap between authentic leadership and employees communal relationships through trust
2019-05-02
journal
Tahir Farid Farid T.,Sadaf Iqbal Iqbal S.,Jianhong Ma Ma J.,Sandra Castro-González Castro-Gonzalez S.,Amira Khattak Khattak A.,Muhammad Khalil Khan Khan M.K.
International Journal of Environmental Research and Public Health 2019-05-02,
Employees’ perceptions of CSR, work engagement, and organizational citizenship behavior: The mediating effects of organizational justice
2019-01-01
other
Amira Khattak Khattak A.
Sustainable Economy and Emerging Markets 2019-01-01,
Green innovation in South Asia’s clothing industry: Issues and challenges
2018-11-01
journal
Amira Khattak Khattak A.,Luisa Pinto Pinto L.
Journal of Distribution Science 2018-11-01,
A systematic literature review of the environmental upgrading in global value chains and future research agenda
2018-09-20
journal
Amira Khattak Khattak A.,Young-Eun Park Park Y.-E.
Emerald Emerging Markets Case Studies 2018-09-20,
Environmental upgrading of an apparel firm in Bangladesh: a case study of VIYELLATEX
2018-06-26
journal
Sadaf Iqbal Iqbal S.,Tahir Farid Farid T.,Jianhong Ma Ma J.,Amira Khattak Khattak A.,Mohammad Nurunnabi Nurunnabi M.
Sustainability (Switzerland) 2018-06-26,
The impact of authentic leadership on organizational citizenship behaviours and the mediating role of corporate social responsibility in the banking sector of Pakistan
2018-01-01
journal
Muhammad Sarfraz Sarfraz M.,Kamal Badar Badar K.,Amira Khatak Khatak A.,Roohi Imtiaz Imtiaz R.
International Journal of Business and Society 2018-01-01,
Are entrepreneurship educators cultivating entrepreneurs? Analysis of transformational attributes
2017-05-22
other
Mohammad Tarikul Islam Islam M.T.,Amira Khattak Khattak A.,Christina Stringer Stringer C.
Governing Corporate Social Responsibility in the Apparel Industry after Rana Plaza 2017-05-22,
A governance deficit in the apparel industry in Bangladesh: Solutions to the impasse?
2017-01-01
journal
Amira Khattak Khattak A.,Nigel Haworth Haworth N.,Christina Stringer Stringer C.,Maureen Benson-Rea Benson-Rea M.
Critical Perspectives on International Business 2017-01-01,
Is social upgrading occurring in South Asia’s apparel industry?
2017-01-01
journal
Muhammad Kashif Kashif M.,Amira Khattak Khattak A.
British Food Journal 2017-01-01,
Ethical intentions among frontline employees working in the US-based fast food chains in Pakistan: The moderating role of love of money
2016-06-27
other
Amira Khattak Khattak A.,Christina Stringer Stringer C.
Handbook of Research on Green Economic Development Initiatives and Strategies 2016-06-27,
The role of suppliers in the greening of GVCs: Evidence from the sri lankan apparel industry
2015-08-01
journal
Amira Khattak Khattak A.,Christina Stringer Stringer C.,Maureen Benson-Rea Benson-Rea M.,Nigel Haworth Haworth N.
Competition and Change 2015-08-01,
Environmental upgrading of apparel firms in global value chains: Evidence from Sri Lanka