Mr. Mourad Benayed is a seasoned professional actively advising businesses and Non-Profit organizations to help refine their business models towards a sustainable growth. He develops a strong understanding of their activities to support a bottom-up approach, allowing them to make strategic and purpose led decisions. Beyond profit, Mourad believes that organizations should engage in value creation towards each stakeholder and society at large.

In addition, Mourad has over 15 years of experience working in investment banking as a Relationship manager and Derivatives Trader, actively managing a portfolio of clients across Europe and the Middle East. Mourad has advised institutional clients at UBS, MF Global and HSBC in London resulting in successful investment strategies. Mourad is also a mentor to start ups and member of the Investment Committee at Grenoble Business Angels (France).

Mourad is a lecturer in Marketing and Innovation and Entrepreneurship Mindset, a Guest speaker in Brand Management and a mentor on business cases at American University of Sharjah. Mourad holds a Master of Science in Business management and a Master’s degree in Banking and Portfolio management from the University of Paris XII and a Master in Finance from HEC Paris.